Okay, a lot of talk has been fermenting about Apple’s recent aggressive moves to shape the developing web market. To be fair, Steve Jobs has been behind many grand devices, and his war to take control of web and communication innovation seems to be going very well. Apple has locked horns with web Titan Google by infringing upon their ad domain. Apple alsolooks to potentially banish one of the web’s most important gate keeper’s Adobe.
By all means, king Steve looks to truly take control and finally reclaim the throne usurped by Microsoft so many years ago. At least according to many bloggers and web publicaitons.
I say not a chance in Hell. Here’s why.
Take a quick look at this post I ran into on Google Buzz a while ago. Its from Zdnet and criticizes Jobs for his lack of corporate manners.
There is a lot more going on here than a lack of manners. This article outlines a potentially deadly flaw in Apple’s strategy: one that could banish apple to the fringe of tech and web development once again.
To put it simply, Apple needs to stop making such powerful enemies. Jobs has alienated so many companies in quick succession that his ambition and hubris is obvious. To the masses, this appears to be a demonstration of power, illustrating Apple’s unbeatable strategy.
What I see is different. By alienating Google AND Adobe at the same time, Jobs has potentially created a close relationship between the two. I am also willing to bet that Apple is not finished giving the finger to well established internet forces as well.
Alone Adobe would likely wither away, a company loathed by many savy web lurkers. But Jobs has not simply thrown them out by their loan some. Google lurks in the shadows, and I don’t care what anyone says, Google is one hell of a threat.
Jobs may not want to work with adobe and tarnish his beautifully closed products, but Google probably does. If anyone could help solve adobe’s woes and convert them into a leaner, more affective force, Google can, and likely will.
I am no futurist, and I don’t claim to be. But I know Jobs is sowing some ugly alliances against him here. Google and Adobe could potentially rescue the open source platform so treasured by writers like Zittrain and Lessig. The words of Machiavelli have never rang clearer.
Its better to be feared than loved, but far worse to be hated. Apple is garnering a lot of hate right now, and it is only a matter of time before it rises against them.